Today's Odds — Ireland

Best odds in Ireland: best-price share and margin

Best-price share measures how often a bookmaker posted the top available price across our sampled markets. Average margin (the over-round baked into a market) tells you how much the book keeps on a fully priced event. Lower margin plus higher best-price share equals better long-run value.

• Betfair: 53.1% best-price share, 4.29% margin (213 markets)
• Ladbrokes: 22.3% best-price share, 5.83% margin (193 markets)
• William Hill: 17.4% best-price share, 6.96% margin (219 markets)
• Unibet: 17.3% best-price share, 5.73% margin (191 markets)
• Betway: 13.8% best-price share, 6.32% margin (195 markets)
• Paddy Power: 12.3% best-price share, 6.93% margin (195 markets)
• BoyleSports: 11.8% best-price share, 7.51% margin (195 markets)
• 888sport: 11.4% best-price share, 7.13% margin (219 markets)
• LiveScore Bet: 10.4% best-price share, 8.37% margin (193 markets)
• BetVictor: 6.4% best-price share, 7.51% margin (188 markets)

Betfair's dominance reflects its exchange-backed pricing: the exchange sets a keen reference price and the sportsbook tracks it closely. Ladbrokes and Unibet are the standout fixed-odds performers, combining the two lowest margins outside Betfair with strong top-price frequency. At the other end, LiveScore Bet and BetVictor carry the widest margins in the sample, so they are secondary options on price even where their apps and coverage are competitive. Full comparison data is on the [betting odds Ireland](/en-ie/odds/) page.

Editorial ranking: value vs the full package

Odds data is one input. Our ratings also weight market coverage, live capability, licence safety, payments and app quality. Where the price data and the scorecard diverge, we say so.

bet365 tops the composite (market coverage 9.6, sports depth 9.5, live capability 9.4, app 9.3) despite no recorded best-price share in our smaller 30-market bet365 sample — treat its odds figure as indicative rather than conclusive. Betfair scores 8.9 on odds, the highest fixed rating, consistent with its measured margin. Paddy Power, Ladbrokes, William Hill and Unibet cluster in the mid-8s on coverage and app, making them balanced all-rounders for Irish bettors who want depth plus reasonable pricing.

Judgement, not data: if you optimise purely for price, run Betfair and Ladbrokes as your core, then price-check Unibet and William Hill. If you want the deepest bet menu and best-in-class live tools, bet365 is the coverage leader. See individual [all bookmakers](/en-ie/bookmakers/) pages for the per-operator breakdown.

Regulation: the GRAI and legal betting in Ireland

Betting in Ireland is regulated by the Gambling Regulatory Authority of Ireland (GRAI), the statutory body established to license and supervise operators. The minimum betting age is 18.

Within our list, Paddy Power, BoyleSports and Novibet are flagged with GRAI as the associated regulator in our data. Every operator on this page is recorded as licensed and legally available to Irish customers. We do not publish licence numbers we cannot verify, so where a specific number is not shown, treat the licensed status as the confirmed fact and the number as unstated.

For a filtered view of operators available to Irish players, use [legal betting sites Ireland](/en-ie/legal-betting-sites/). If GRAI licensing status is your primary filter, prioritise the three operators named above.

Sports and competitions covered

Irish demand concentrates on football, horse racing and GAA, with rugby, tennis and golf close behind. Coverage depth separates the field: bet365 (sports depth 9.5) and Betfair (8.6) lead, with William Hill and Ladbrokes both at 8.5-8.6.

• Football: Premier League, Champions League, Europa League, Serie A, Ligue 1, plus Copa Libertadores and the World Cup — start at [Football odds](/en-ie/football/) or [Football betting sites](/en-ie/betting-sites/football/).
• Horse Racing: an Irish staple; compare books at [Horse Racing betting sites](/en-ie/betting-sites/horse-racing/) and prices at [Horse Racing odds](/en-ie/horse-racing/).
• GAA: hurling and football markets at [GAA odds](/en-ie/gaa/).
• Rugby: [Rugby odds](/en-ie/rugby/).
• Tennis (ATP Tour, WTA Tour): [Tennis odds](/en-ie/tennis/).
• Golf: [Golf odds](/en-ie/golf/).

Because best-price share varies by market, the value leader for football is not automatically the value leader for racing. Cross-check a specific fixture on [today's matches](/en-ie/matches-today/) before staking.

Payments: PayPal, Apple Pay and Revolut Pay

Debit card and PayPal are the common denominators — every operator in our data supports both. Apple Pay is narrower: bet365, Paddy Power and BoyleSports are recorded as supporting it. Revolut Pay, widely used in Ireland, is listed for bet365 and Paddy Power.

Reported minimum deposit is €10 across the board, and quoted withdrawal time is 0–24h for all fourteen operators, so payout speed is not a strong differentiator on the stated figures. Choose on method availability rather than headline speed.

• Revolut Pay: [Revolut Pay betting sites](/en-ie/betting-sites/revolut-pay/)
• Apple Pay: [Apple Pay betting sites](/en-ie/betting-sites/apple-pay/)
• PayPal: [PayPal betting sites](/en-ie/betting-sites/paypal/)
• Card: [Visa betting sites](/en-ie/betting-sites/visa/) and [Mastercard betting sites](/en-ie/betting-sites/mastercard/)

Apps and betting features

Both iOS and Android apps are available for every operator except Hollywoodbets, which is Android-only in our data (no iOS). On app rating, bet365 leads (9.3), followed by Paddy Power (8.8) and Betway (8.7); LiveScore Bet also scores well at 8.5, in line with its data-app heritage.

Feature coverage: Live Betting is universal. Cash Out is available on all except Hollywoodbets. Bet Builder is offered by most operators — bet365, Betway, Paddy Power, BoyleSports, William Hill, Ladbrokes, BetVictor, Unibet, 888sport, LiveScore Bet and Novibet — while Betfair and Hollywoodbets are the exceptions in our data. Live Streaming appears on bet365, Paddy Power, William Hill, Ladbrokes, Betfair, Unibet and LiveScore Bet.

Filter by tool: [Bet Builder](/en-ie/betting-sites/bet-builder/), [Cash Out](/en-ie/betting-sites/cash-out/), [Live Streaming](/en-ie/betting-sites/live-streaming/), [Live Betting](/en-ie/betting-sites/live-betting/) and [Fast Payout](/en-ie/betting-sites/fast-payout/). App shortlist: [betting apps Ireland](/en-ie/betting-apps/).

How to use this hub

For value bettors, the workflow is: check [market movers](/en-ie/market-movers/) for line movement, price the fixture across two or three low-margin books (Betfair, Ladbrokes, Unibet), then confirm the top price on [betting odds Ireland](/en-ie/odds/) before staking. For accumulator and Bet Builder players, coverage and tooling matter more, so bet365 and Paddy Power carry more weight.

Use the [best betting sites Ireland](/en-ie/betting-sites/) shortlist for the composite ranking, [comparisons](/en-ie/compare/) for head-to-head operator data, and [betting tools](/en-ie/betting-tools/) plus [futures odds](/en-ie/futures/) for outright markets. All rankings on this page derive from the odds sample and rating data shown, not from promotional offers.