How OddsPulse ranks bookmakers

OddsPulse is a measurement product. We continuously ingest prices from every bookmaker we track, across every fixture in our coverage, and store each price with a timestamp. Rankings are computed from that data — not from opinions.

The two core metrics are best-price share (how often an operator posts the single best available price on a market we sample) and average margin (how much the operator builds into its prices). Odds quality carries 30% of the total score; market coverage 20%; licence & safety 15%; the remainder covers payments, features, app quality, withdrawal speed and support.

Scores recompute as new odds arrive. A bookmaker that quietly worsens its prices will slide down the ranking without any human intervention.

We only list operators licensed for the market you are browsing. Affiliate commissions never enter the scoring pipeline.