Today's Odds — United Kingdom

Where the best prices sit: best-price share and margin

Best-price share measures how often an operator posted the top odds across our sampled market set; average margin measures the built-in bookmaker overround (lower is better for the bettor).

Betfair is the outlier: 48.6% best-price share over 278 sampled markets and a 4.6% average margin — comfortably the tightest pricing of any book here. That reflects its exchange-driven pricing model.

Behind it, Coral (27.1% / 5.66%) and Ladbrokes (20.2% / 5.88%) form the value chasing pack, both under 6% margin. Unibet (15.2% / 5.89%) and Sky Bet (15.7% / 6.45%) are the next tier. BetMGM shows a low 5.24% margin across 122 markets.

At the higher-margin end, Virgin Bet (8.3%) and LiveScore Bet (8.46%) price least aggressively, with BoyleSports (7.81%) and BetVictor (7.66%) also above the group average. Note two small samples: 10bet (18 markets) and bet365 (30 markets) — bet365 returned a 0% best-price share on that limited set, which is too thin to draw a firm value conclusion from and should be read cautiously against its broader ratings.

Ranking logic: why the order looks like this

Two operators can both hold a UKGC licence and still differ sharply on the metric that matters — price.

• Value tier: Betfair, Coral, Ladbrokes. These combine sub-6% margins with the highest best-price shares, so line shopping here recovers the most implied edge.
• Balanced tier: bet365, Betfair (again on depth), Unibet, Sky Bet, BetMGM. Strong on market coverage and features even where headline margin is mid-table.
• Depth-led operators: bet365 scores 9.6 on market coverage and 9.5 on sports depth — the widest breadth ratings here — plus 9.4 on live capability and a 9.3 app score. Its value case rests on breadth and in-play, not on our thin price sample.

William Hill (14.7% best-price share, 9.3 licence-safety rating) and Paddy Power (9.7%, 9.2) round out the established high-street books with solid coverage scores in the 8.3–8.5 range.

Compare the full spread on our [comparisons](/en-gb/compare/) pages and track live pricing on [betting odds United Kingdom](/en-gb/odds/).

Odds value at a glance

Sampled figures — best-price share (higher is better) and average margin (lower is better):

• Betfair — 48.6% best-price / 4.6% margin (278 markets)
• Coral — 27.1% / 5.66% (247)
• Ladbrokes — 20.2% / 5.88% (253)
• Sky Bet — 15.7% / 6.45% (242)
• Unibet — 15.2% / 5.89% (250)
• 888sport — 15.1% / 7.09% (292)
• BetMGM — 14.8% / 5.24% (122)
• William Hill — 14.7% / 7.19% (266)
• Betway — 12.8% / 6.81% (257)
• Paddy Power — 9.7% / 7.11% (257)
• Virgin Bet — 9.3% / 8.3% (214)
• LiveScore Bet — 8.9% / 8.46% (214)
• BoyleSports — 8.9% / 7.81% (246)
• BetVictor — 6.2% / 7.66% (243)
• 10bet — 11.1% / 3.0% (18, small sample)
• bet365 — 0% / 7.44% (30, small sample)

Betfred is not shown as it had no sampled odds data in this set.

Licensing and legal status in the UK

Every operator listed is licensed by the UK Gambling Commission (UKGC), and the legal minimum age to bet is 18. bet365 carries UKGC licence number 39563; other operators are listed as UKGC-licensed without an individual number supplied here.

A UKGC licence brings mandatory consumer protections — segregated customer funds standards, affordability and responsible-gambling requirements, and dispute routes. Because all sites here share that framework, licence safety ratings are tightly clustered between 8.3 (10bet) and 9.5 (bet365). Use our [legal betting sites United Kingdom](/en-gb/legal-betting-sites/) page for the regulatory detail.

Sports and competitions covered

Football dominates UK betting volume, and coverage runs deep across the Premier League, Championship, Champions League and Europa League, plus continental leagues like Serie A and Ligue 1 and tournaments up to the World Cup. bet365 leads sports depth at 9.5, with Betfair (8.6), William Hill (8.6) and BetMGM (8.6) close behind.

Beyond football, the domestic staples are heavily priced: horse racing, cricket (including Test Matches), rugby, darts, tennis (ATP and WTA tours) and golf. Basketball demand centres on the NBA and EuroLeague.

Head to [Football odds](/en-gb/football/), [Horse Racing odds](/en-gb/horse-racing/), [Cricket odds](/en-gb/cricket/) or [Tennis odds](/en-gb/tennis/) for market-level pricing, or the matching [Football betting sites](/en-gb/betting-sites/football/) and [Horse Racing betting sites](/en-gb/betting-sites/horse-racing/) shortlists.

Payments and withdrawal speed

Deposit minimums are uniform at £10 across every operator listed, and all quote withdrawal times of 0–24h. That consistency means payment method — not payout speed alone — is usually the deciding factor.

• Debit Card and PayPal are near-universal across the list.
• Apple Pay is supported by most, including bet365, Paddy Power, William Hill, Ladbrokes, Coral, Sky Bet, BetVictor and 888sport.
• Trustly appears at bet365, Betfair and Unibet.
• BoyleSports and 10bet list Debit Card and PayPal only.

Filter by method via [PayPal betting sites](/en-gb/betting-sites/paypal/), [Apple Pay betting sites](/en-gb/betting-sites/apple-pay/), [Trustly betting sites](/en-gb/betting-sites/trustly/) or [Debit Card betting sites](/en-gb/betting-sites/debit-card/).

Features: Bet Builder, Cash Out, Live Streaming and in-play

Cash Out and Live Betting are standard right across the list. The differentiators are Bet Builder, live streaming and in-play strength.

• Bet Builder is offered by bet365, Betway, Paddy Power, BoyleSports, William Hill, Ladbrokes, Coral, Sky Bet, BetVictor, Betfred, Unibet and 888sport. Sky Bet (8.4) and BetMGM (8.5, via Same Game Parlay) score highest on this metric; bet365 rates 9.0.
• Live Streaming is available at bet365, Paddy Power, William Hill, Ladbrokes, Coral, Betfair, Unibet, LiveScore Bet and BetMGM.
• Live capability ratings favour bet365 (9.4), Betfair (8.7) and BetMGM (8.5).

Drill into [Bet Builder](/en-gb/betting-sites/bet-builder/), [Cash Out](/en-gb/betting-sites/cash-out/), [Live Streaming](/en-gb/betting-sites/live-streaming/) and [Live Betting](/en-gb/betting-sites/live-betting/) shortlists.

Apps and mobile betting

All operators listed offer both iOS and Android apps. App ratings favour bet365 (9.3), Sky Bet (8.9), BetMGM (8.8), Paddy Power (8.8) and LiveScore Bet (8.5) — the last of which pairs a strong app score (8.5) with a livescore-first interface. Compare the field on [betting apps United Kingdom](/en-gb/betting-apps/).

How to use this hub

For maximum implied value, line shopping between a low-margin book (Betfair, Coral, Ladbrokes) and a high-coverage book (bet365, William Hill) is the practical approach — the value books win price on many markets, the depth books fill the gaps.

Start with the [best betting sites United Kingdom](/en-gb/betting-sites/) ranking, scan [market movers](/en-gb/market-movers/) for line shifts, check [today's matches](/en-gb/matches-today/), and use the [betting tools](/en-gb/betting-tools/) for calculation. Individual operator detail sits under [all bookmakers](/en-gb/bookmakers/).