Serie A — Best odds & Best Betting Sites in United Kingdom
We price-checked 17 licensed operators in United Kingdom against live odds feeds for Serie A. Rankings below follow measured price quality, not sponsorship.
| # | Operator | Score | |
|---|---|---|---|
| 1 | Betfair | 8.8 | Compare Odds |
| 2 | Betfred | 7.8 | Compare Odds |
| 3 | Coral | 7.7 | Compare Odds |
| 4 | Unibet | 7.6 | Compare Odds |
| 5 | BetMGM | 7.6 | Compare Odds |
| 6 | William Hill | 7.5 | Compare Odds |
| 7 | Ladbrokes | 7.5 | Compare Odds |
| 8 | bet365 | 7.3 | Compare Odds |
Serie A — Upcoming matches
Odds →Best price share
| Operator | Best price share | Avg. margin |
|---|---|---|
| Betfair | 49% | 4.2% |
| Betfred | — | — |
| Coral | 22% | 6.0% |
| Unibet | 17% | 5.8% |
| BetMGM | 13% | 5.6% |
| William Hill | 16% | 7.0% |
How we rank & test
Our United Kingdom ranking is computed, not negotiated. We sample live odds continuously across every tracked bookmaker and measure three things per operator: how often it holds the best available price, its average margin on core markets, and how many markets it actually prices per event. Those measurements drive the largest share of the score; licence status, payment coverage and payout latency fill in the rest. Commercial deals never move a position.
30% Best odds20% Markets & coverage15% Licence & safety10% Payments10% Features