Live feed data from 17 United Kingdom bookmakers: best-price share, average margin and market depth decide the order — nothing else.
How we rank & test
Our United Kingdom ranking is computed, not negotiated. We sample live odds continuously across every tracked bookmaker and measure three things per operator: how often it holds the best available price, its average margin on core markets, and how many markets it actually prices per event. Those measurements drive the largest share of the score; licence status, payment coverage and payout latency fill in the rest. Commercial deals never move a position.
30% Best odds20% Markets & coverage15% Licence & safety10% Payments10% Features
Top bookmakers in detail
Across our tracked markets, Betfair holds a 48% best-price share at a 4.2% average margin. pricing is its clearest edge.
Funding: Debit Card, PayPal, Apple Pay and 1 more, minimum 10. Withdrawal latency we observed: 0–24h. Apps on iOS + Android. Market depth rating 8.8/10, live pricing 8.7/10.
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Across our tracked markets, Coral holds a 26% best-price share at a 6.1% average margin. the app is quick for line shopping.
Deposits from 10 via Debit Card, PayPal, Apple Pay. Payouts settle in 0–24h. Native iOS + Android apps ship the full market menu. We rate its market coverage 8.2/10 and live capability 8/10.
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Betfred prices most of the markets we sample and lands the top price on 22% of them, with an average margin of 6.8%. funding options are broad.
Funding: Debit Card, PayPal, Apple Pay, minimum 10. Withdrawal latency we observed: 0–24h. Apps on iOS + Android. Market depth rating 7.9/10, live pricing 7.6/10.
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10bet prices most of the markets we sample and lands the top price on 23% of them, with an average margin of 6.8%. funding options are broad.
Funding: Debit Card, PayPal, minimum 10. Withdrawal latency we observed: 0–24h. Apps on iOS + Android. Market depth rating 7.7/10, live pricing 7.7/10.
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Across our tracked markets, Ladbrokes holds a 18% best-price share at a 6.4% average margin. the app is quick for line shopping.
Deposits from 10 via Debit Card, PayPal, Apple Pay. Payouts settle in 0–24h. Native iOS + Android apps ship the full market menu. We rate its market coverage 8.4/10 and live capability 8.1/10.
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