Paddy Power vs William Hill

Odds and margin: where the value sits

Best-price share is the share of sampled selections on which an operator posted the top price against a like-for-like panel. It is the single most useful metric for a value bettor because it answers a simple question: how often will this book give you the best available number?

• William Hill: 14.66% best-price share (266 selections sampled)
• Paddy Power: 9.73% best-price share (257 selections sampled)

William Hill topped the market roughly 1.5x more often than Paddy Power in the sample. That gap is meaningful over a betting season — more top prices means less value bled to the bookmaker on winning bets.

Average margin (the overround baked into a market) is effectively level: William Hill 7.19% vs Paddy Power 7.11%. Paddy Power is fractionally tighter on average, but William Hill's higher best-price share suggests it is more aggressive at the top of individual markets rather than across the board. In practice: Paddy Power rarely prices you worse on average, but William Hill more often prices you best. Odds ratings reflect this closeness — Paddy Power 7.8, William Hill 7.7.

Head-to-head data table

• Founded — Paddy Power: 1988 | William Hill: 1934
• Regulator — Paddy Power: UKGC | William Hill: UKGC
• Best-price share — Paddy Power: 9.73% | William Hill: 14.66%
• Average margin — Paddy Power: 7.11% | William Hill: 7.19%
• Selections sampled — Paddy Power: 257 | William Hill: 266
• Odds rating — Paddy Power: 7.8 | William Hill: 7.7
• Market coverage — Paddy Power: 8.3 | William Hill: 8.5
• Sports depth — Paddy Power: 8.4 | William Hill: 8.6
• Live capability — Paddy Power: 8.2 | William Hill: 8.2
• Bet Builder — Paddy Power: 8.0 | William Hill: 7.9
• Licence safety — Paddy Power: 9.2 | William Hill: 9.3
• Payments — Paddy Power: 8.5 | William Hill: 8.4
• Withdrawals — Paddy Power: 8.6 | William Hill: 8.2
• App — Paddy Power: 8.8 | William Hill: 8.5
• Features — Paddy Power: 8.4 | William Hill: 8.3
• Support — Paddy Power: 8.0 | William Hill: 8.2
• Min deposit — both: £10
• Withdrawal time — both: 0–24h

Market coverage and sports depth

William Hill holds a slight edge on breadth: market coverage 8.5 vs 8.3 and sports depth 8.6 vs 8.4. That reflects its longer operating history (established 1934 against Paddy Power's 1988) and a traditionally wide horse racing and football book.

Both cover the core UK betting menu — Football, Horse Racing, Tennis, Darts, Cricket, Rugby, Golf and Basketball. For Premier League and Championship football, Champions League and Europa League, and racing markets, either operator will give you a full match and outright offering. William Hill's depth advantage is most likely to show in secondary competitions and deeper outright markets rather than in headline Premier League fixtures, where pricing is competitive at both.

For value hunting across these markets, the higher William Hill best-price share is the deciding data point rather than raw market count.

Live betting, Bet Builder and streaming

Live capability is level at 8.2 for both. Each operator offers Live Betting and Cash Out, so in-play staking and early settlement are available on both.

Bet Builder is present at both operators, with Paddy Power rated marginally higher (8.0 vs 7.9). If same-game multiples on Premier League or Champions League fixtures are your main use, either delivers the feature; the ratings gap is small.

Live Streaming is listed as a feature for both Paddy Power and William Hill, allowing eligible in-play events to be watched within the platform (subject to the operator's own eligibility and funding conditions).

One listed feature difference: Paddy Power carries Fast Payout in its feature set, aligning with its higher withdrawals rating (8.6 vs 8.2).

Payments and withdrawal speed

Deposit and withdrawal options are identical on the supplied data: both accept Debit Card, PayPal and Apple Pay, with a £10 minimum deposit and a 0–24h withdrawal window.

The separator is the withdrawals rating: Paddy Power 8.6 vs William Hill 8.2. Combined with Paddy Power's Fast Payout feature flag, that points to slightly quicker or more consistent cash-out processing at Paddy Power within the shared 0–24h band. If turnaround on winnings matters more to you than best-price share, that tips the balance toward Paddy Power.

Payments ratings are close overall (Paddy Power 8.5, William Hill 8.4). For method-specific research, see our PayPal and Apple Pay betting site pages.

Apps and platform

Both operators offer iOS and Android apps. Paddy Power scores higher on the app rating at 8.8 versus 8.5 for William Hill — the widest single rating gap between the two in the dataset that favours Paddy Power.

If your betting is primarily mobile — in-play, Cash Out, Bet Builder on the move — Paddy Power's app rating gives it the edge. William Hill remains a strong 8.5, so this is a preference rather than a dealbreaker. Support runs the other way, with William Hill at 8.2 against Paddy Power's 8.0.

Licence and safety

Both Paddy Power and William Hill are licensed by the UK Gambling Commission (UKGC), the statutory regulator for betting in the United Kingdom, with a minimum betting age of 18. Both carry high licence-safety ratings — William Hill 9.3, Paddy Power 9.2 — reflecting long-standing UKGC-regulated operation.

On the regulatory measure that governs player protection, fund segregation and dispute resolution, there is no material difference: both are legal, licensed UK bookmakers.

Verdict: which should you choose

Choose William Hill if best price is your priority. Its 14.66% best-price share against Paddy Power's 9.73% is the clearest data separator, backed by marginally stronger market coverage (8.5) and sports depth (8.6).

Choose Paddy Power if withdrawal speed and mobile matter most. It leads on withdrawals (8.6), app (8.8) and carries a Fast Payout feature, with an odds rating (7.8) fractionally ahead despite the lower best-price share.

Average margins are effectively tied (7.11% vs 7.19%), so neither systematically over-rounds the other. For a value-first bettor the pricing data points to William Hill; for a mobile-first, quick-payout bettor, Paddy Power. Many bettors hold accounts at both and line-shop per market — the smart move given how narrow most of these numbers are.