William Hill vs Betway
On the price data we sampled, William Hill edges Betway on value. Across 266 markets, William Hill posted the top price on 14.66% of selections; Betway matched or beat the field on 12.84% across 257 markets. Margins run tight at both — William Hill averages 7.19% overround, Betway 6.81%. So the two operators split the value question: William Hill lands the top price more often, but Betway shaves a slightly lower average margin, meaning it rarely prices badly even when it isn't top. Both are licensed for the United Kingdom, both take Debit Card, PayPal and Apple Pay from a £10 minimum, and both quote 0–24h withdrawals. This page breaks down where each wins.
| William Hill | Betway | |
|---|---|---|
| Score | 7.7 | 6.9 |
| Licence | UKGC ✓ | UKGC ✓ |
| Best price share | 23% | 9% |
| Avg. margin | 8.0% | 8.8% |
| Min deposit | 10 | 10 |
| Withdrawal time | 0–24h | 0–24h |
| Payments | Debit Card, PayPal, Apple Pay | Debit Card, PayPal, Apple Pay |
| Apps | iOS/Android | iOS/Android |
| Compare Odds | Compare Odds |
Odds comparison
On Odds comparison the two measure effectively level (7.9/10 vs 7.7/10).
Markets & coverage
On Markets & coverage the two measure effectively level (8.5/10 vs 8.4/10).
Live betting
On Live betting the two measure effectively level (8.3/10 vs 8.2/10).
Payments & payouts
On Payments & payouts the two measure effectively level (8.6/10 vs 8.4/10).
Withdrawal time
On Withdrawal time the two measure effectively level (8.4/10 vs 8.2/10).
App & mobile
On App & mobile the two measure effectively level (8.7/10 vs 8.5/10).
Bet Builder
On Bet Builder the two measure effectively level (7.9/10 vs 7.8/10).
Licence & safety
On Licence & safety the two measure effectively level (9.3/10 vs 9.0/10).
William Hill — Pros / Cons
- ✓ Deep market menus per event
- ✓ Licensed and regulated locally
- ✓ Responsive customer support
- ✗ Odds are competitive but not always the best
Betway — Pros / Cons
- ✓ Deep market menus per event
- ✓ Licensed and regulated locally
- ✓ Responsive customer support
- ✗ Limited streaming coverage
Odds and margin: where the value sits
The headline numbers are close, but they tell slightly different stories.
- Best-price share: William Hill 14.66% vs Betway 12.84%. William Hill was the outright top price on more selections in the sample.
- Average margin: Betway 6.81% vs William Hill 7.19%. Betway's book is marginally tighter on average, so its second-best prices tend to hold up.
- Sample size: William Hill 266 markets, Betway 257 markets.
What this means in practice: if you line-shop and take whichever operator is top on a given selection, William Hill will more often be the one you hit. If you bet at a single book without comparing, Betway's lower average overround means you're marginally less likely to be badly out of line on any given market.
Neither is a clear value leader across the board — the ~1.8-point gap in best-price share and ~0.4-point gap in margin are both narrow. Serious value hunters should hold accounts at both and check the market before staking. Use our odds and market movers pages to see which way a line has drifted before committing.
Head-to-head data table
The full metric-by-metric comparison. Ratings are BETAXIO scores out of 10; odds metrics come from the sampled markets above.
- Best-price share — William Hill 14.66% | Betway 12.84%
- Average margin — William Hill 7.19% | Betway 6.81%
- Markets sampled — William Hill 266 | Betway 257
- Odds rating — William Hill 7.7 | Betway 7.9
- Market coverage — William Hill 8.5 | Betway 8.4
- Sports depth — William Hill 8.6 | Betway 8.5
- Live capability — William Hill 8.2 | Betway 8.3
- Bet Builder — William Hill 7.9 | Betway 7.8
- Licence safety — William Hill 9.3 | Betway 9.0
- Payments — William Hill 8.4 | Betway 8.6
- Withdrawals — William Hill 8.2 | Betway 8.4
- App — William Hill 8.5 | Betway 8.7
- Features — William Hill 8.3 | Betway 8.2
- Support — William Hill 8.2 | Betway 8.1
The pattern: William Hill scores higher on coverage, sports depth, licence safety and top-price frequency; Betway leads on payments, withdrawals, app and live capability. It's a genuine split rather than one operator dominating.
Market coverage and sports depth
William Hill rates marginally ahead on breadth — 8.5 market coverage and 8.6 sports depth against Betway's 8.4 and 8.5. Founded in 1934, William Hill's spread across UK betting staples is a long-standing strength, particularly horse racing, football and the domestic ladder from the Premier League down through the Championship.
Betway, founded in 2006, sits fractionally behind on depth but leads on live capability (8.3 vs 8.2). Both cover the core UK card — football, horse racing, tennis, darts, cricket, rugby, golf and basketball — plus European football (Serie A, Ligue 1, Champions League, Europa League) and tennis's ATP and WTA tours.
For most bettors staking on Premier League football or a Saturday racing card, the two are effectively level on what's available. The score gap only starts to matter on longer-tail markets, where William Hill's wider book edges it.
Bet Builder, Cash Out and live features
Both operators run Bet Builder and Cash Out. Betway also lists Live Streaming as a feature; William Hill lists Live Streaming too, alongside Live Betting. Neither is missing the core in-play toolkit.
- Bet Builder ratings are near-identical: William Hill 7.9, Betway 7.8.
- On live/in-play, Betway rates 8.3 for live capability vs William Hill's 8.2 — a functional tie.
If your betting leans towards same-game multiples on football, both handle it. Cash Out is available at each for trimming exposure before an event settles. For streaming, both list live streaming among their features — check event coverage for the specific competition you follow, as availability varies by rights.
See our Bet Builder and Cash Out hubs for how these features compare across the wider UK market.
Payments, withdrawals and minimum deposit
Payment options are identical on the supplied data: both accept Debit Card, PayPal and Apple Pay, with a £10 minimum deposit and a quoted 0–24h withdrawal window.
Betway rates slightly higher on the payment experience — 8.6 payments and 8.4 withdrawals against William Hill's 8.4 and 8.2. The gap is small and both fall inside the same-day-to-24-hour band for cashing out.
PayPal is the standout method for speed at either operator, and both support Apple Pay for fast mobile deposits. If your priority is the quickest realistic turnaround, Betway's marginally higher withdrawal score is the only separator here — and it's a 0.2-point difference, not a meaningful gulf.
For method-specific options across UK books, see our PayPal, Apple Pay and Debit Card betting site pages.
Apps and mobile
Both offer iOS and Android apps. Betway rates 8.7 on app quality versus William Hill's 8.5 — the widest single-metric gap in Betway's favour on this comparison.
Mobile betting is a listed feature at both. If the app is your primary way to bet, Betway holds a slight edge on the score, while William Hill remains a strong 8.5. The difference is unlikely to change how you bet day to day, but it's the clearest point in Betway's column.
Compare both against the wider field on our betting apps United Kingdom page.
Licensing and safety
William Hill is licensed by the UK Gambling Commission (UKGC), the regulator for all betting in the United Kingdom. It carries the higher licence safety score at 9.3; Betway rates 9.0. Both are licensed operators — the minimum legal age to bet is 18.
The 0.3-point gap reflects BETAXIO's scoring rather than any legality difference: both are permitted to operate in the UK. William Hill's longer operating history since 1934 and its licence-safety rating give it the edge on this metric, but Betway's 9.0 still sits firmly in the safe tier.
For the full list of UKGC-regulated books, see our legal betting sites United Kingdom page.
Verdict: which should you pick?
Pick William Hill if you line-shop and want the operator that posts the top price most often (14.66% best-price share), value slightly broader market coverage and sports depth, and weight licence safety highest.
Pick Betway if you bet mainly from one account and want the lowest average margin (6.81% overround), a marginally stronger app (8.7) and slightly faster-rated withdrawals (8.4).
The honest answer for value bettors: hold both. The best-price share gap is under two points and each is top on a meaningful minority of markets, so having both accounts open lets you take whichever prices sharper on the selection you actually want. Neither is a poor choice — this is a close comparison decided by which single metric matters most to you.
Read the full Betway review and William Hill review for the operator-level detail behind these scores.
FAQ
Does William Hill or Betway have better odds?
On our sample, William Hill posted the top price on 14.66% of selections (266 markets) versus Betway's 12.84% (257 markets), so William Hill was top more often. However, Betway ran a lower average margin (6.81% vs 7.19%), meaning its non-top prices tend to be tighter. For pure value, holding both and comparing per market is the sharpest approach.
Which has the lower betting margin?
Betway, at an average 6.81% overround across the sampled markets, marginally below William Hill's 7.19%. A lower margin means less built-in bookmaker edge across the book on average.
Are both William Hill and Betway legal in the UK?
Yes. Both are licensed operators for the United Kingdom, regulated under the UK Gambling Commission (UKGC). The minimum legal betting age is 18.
Which app is better, William Hill or Betway?
Betway rates higher on app quality at 8.7 versus William Hill's 8.5. Both offer iOS and Android apps and support mobile betting. The gap is small, and William Hill's 8.5 remains a strong score.
What payment methods do they support?
Both accept Debit Card, PayPal and Apple Pay, with a £10 minimum deposit and a quoted 0–24h withdrawal time. Betway rates marginally higher on payments (8.6) and withdrawals (8.4) than William Hill (8.4 and 8.2).
Do both offer Bet Builder and Cash Out?
Yes. Both William Hill and Betway list Bet Builder and Cash Out among their features, along with live betting. Bet Builder ratings are near-identical at 7.9 (William Hill) and 7.8 (Betway).