Best ATP Tour Betting Sites
Across our sampled ATP Tour and match markets, Betfair returns the top price 48.6% of the time at an average margin of 4.6% — the sharpest combination of any UKGC-licensed book we track. Coral (27.1% best-price share, 5.66% margin) and Ladbrokes (20.2%, 5.88%) sit clearly behind but ahead of the field. For ATP singles pricing — where two-way markets amplify small margin differences — the operator you place with directly changes your effective return, so this page ranks books by measured value, not brand recall.
| # | Operator | Score | |
|---|---|---|---|
| 1 | Betfair | 8.8 | Compare Odds |
| 2 | BetMGM | 8.8 | Compare Odds |
| 3 | Coral | 8.4 | Compare Odds |
| 4 | bet365 | 8.0 | Compare Odds |
| 5 | Paddy Power | 7.8 | Compare Odds |
| 6 | Sky Bet | 7.8 | Compare Odds |
| 7 | Betfred | 7.8 | Compare Odds |
| 8 | William Hill | 7.7 | Compare Odds |
Best-price share: who actually posts the top ATP odds
Best-price share measures how often an operator returns the highest available price on a sampled selection. On a two-way market like ATP match winner, a couple of extra ticks on the favourite compound quickly.
- Betfair — 48.6% best-price share, 4.6% avg margin (278 sampled)
- Coral — 27.1% best-price share, 5.66% margin (247 sampled)
- Ladbrokes — 20.2% best-price share, 5.88% margin (253 sampled)
- Sky Bet — 15.7% best-price share, 6.45% margin (242 sampled)
- Unibet — 15.2% best-price share, 5.89% margin (250 sampled)
- 888sport — 15.1% best-price share, 7.09% margin (292 sampled)
- BetMGM — 14.8% best-price share, 5.24% margin (122 sampled)
- William Hill — 14.7% best-price share, 7.19% margin (266 sampled)
- Betway — 12.8% best-price share, 6.81% margin (257 sampled)
Betfair's exchange-backed pricing dominates the top-price count. The traditional bookmakers cluster tightly, so if you hold accounts at two or three of Coral, Ladbrokes and Unibet you will capture most of the remaining best prices.
Average margin: the overround you pay per ATP market
Margin (overround) is the built-in house edge. Lower is better because more of the true probability is returned to you as price. On tennis two-ways the margin gap between books is the single clearest predictor of long-run value.
Among operators with a full tennis sample, the lowest average margins are Betfair (4.6%), BetMGM (5.24%), Coral (5.66%), Ladbrokes (5.88%) and Unibet (5.89%). At the other end, LiveScore Bet (8.46%), Virgin Bet (8.30%) and BoyleSports (7.81%) carry markedly heavier overrounds — roughly double Betfair's on the same market type.
Note 10bet's 3.0% figure sits on just 18 sampled markets, and bet365's margin line (7.44%) comes from a 30-market sample with no best-price share recorded, so both should be read with caution against the larger samples above.
Best price share
| Operator | Best price share | Avg. margin |
|---|---|---|
| Betfair | 32% | 3.7% |
| BetMGM | 79% | 4.4% |
| Coral | 46% | 5.4% |
| bet365 | 17% | 7.4% |
| Paddy Power | 26% | 7.8% |
| Sky Bet | 27% | 7.5% |
Why Betfair leads ATP pricing
Betfair scores 8.9 for odds — the highest in our tennis-relevant set — and its 4.6% average margin is the thinnest measured. The upcoming ATP fixtures illustrate the pattern: Betfair holds the top price on both sides of Hijikata v Mensik (4.00 / 1.31), Jodar v Tabilo (1.44 / 3.15) and Fery v de Minaur (5.00 / 1.24), plus the leading number on Lehecka v Fils.
Betfair also carries Live Betting, Cash Out, Live Streaming and Fast Payout, with a UKGC licence (licence safety 9.2). The gap for ATP bettors is Bet Builder — not listed in Betfair's feature set — so combination builders for a single match are better sourced elsewhere.
Full detail: Betfair review.
Where the challengers win value
Betfair does not price every ATP selection best. Our upcoming-fixture snapshot shows Virgin Bet posting the top home price on Blockx v Cobolli (1.83) and Tirante v Landaluce (1.75), Betway leading Paul v Vallejo (1.25) and the Atmane outsider (7.00), and 888sport holding both sides of Fritz v Merida Aguilar (1.25 / 4.00).
That is the practical case for line-shopping: even the sharpest single book leaves 51% of best prices to competitors. Coral and Ladbrokes are the most productive secondary accounts on margin (5.66% and 5.88%), while Unibet (5.89%) pairs a low margin with Live Streaming for in-play ATP coverage.
Reviews: Coral review, Ladbrokes review, Unibet review.
In-play, streaming and Bet Builder for ATP matches
ATP tennis rewards live capability — momentum swings on breaks of serve and price moves fast. Betfair rates 8.7 for live capability with Live Streaming; Unibet (8.4), bet365 (9.4) and BetMGM (8.5) also combine strong in-play scores with streaming.
For single-match combination bets, Bet Builder is offered by bet365, Betway, Paddy Power, William Hill, Ladbrokes, Coral, Sky Bet, Unibet, 888sport and others; Sky Bet (8.4) and BetMGM (8.5, listed as Same Game Parlay) score highest on builder quality. Live Streaming for ATP coverage is available at Betfair, Paddy Power, William Hill, Ladbrokes, Coral, Unibet, LiveScore Bet, BetMGM and bet365.
Useful filters: Live Streaming, Bet Builder, Live Betting.
Licensing, payments and withdrawals
Every operator listed holds a UK Gambling Commission licence; the legal minimum age is 18. bet365 is shown under UKGC licence number 39563. UKGC oversight covers fund protection disclosure, self-exclusion via GAMSTOP and complaints handling.
Payment support is consistent across the market: Debit Card and PayPal are near-universal, with Apple Pay at most books and Trustly at Betfair, bet365, Betway and Unibet. Minimum deposit is £10 throughout, and stated withdrawal times sit at 0–24h across the field, with Paddy Power and Betfair flagged for Fast Payout.
More: legal betting sites United Kingdom, PayPal betting sites, Trustly betting sites.
Popular combinations
FAQ
Which betting site has the best ATP Tour odds?
By best-price share, Betfair returns the top ATP-relevant price 48.6% of the time at a 4.6% average margin across 278 sampled markets — the strongest of any UKGC-licensed book we track. Coral (27.1%) and Ladbrokes (20.2%) are the next-best sources of top prices.
What is a typical margin on ATP match markets?
Among books with a full tennis sample, margins run from about 4.6% at Betfair to roughly 8.5% at LiveScore Bet. Coral (5.66%), Ladbrokes (5.88%) and Unibet (5.89%) sit at the sharper end. Lower margin means more of the true probability is returned to you as price.
Which ATP betting sites offer live streaming?
Live Streaming for tennis is listed at Betfair, Paddy Power, William Hill, Ladbrokes, Coral, Unibet, LiveScore Bet, BetMGM and bet365. Betfair (8.7) and bet365 (9.4) score highest on live capability.
Can I build a single-match ATP combination bet?
Yes — Bet Builder is offered by bet365, Betway, Paddy Power, William Hill, Ladbrokes, Coral, Sky Bet, Unibet and 888sport, among others. Sky Bet (8.4 builder rating) and BetMGM (Same Game Parlay, 8.5) rate highest. Betfair does not list Bet Builder, so source combinations elsewhere.
Should I hold more than one account for ATP betting?
The data supports it. Even Betfair, the sharpest single book, leaves about 51% of best prices to competitors — in our upcoming-fixture snapshot Virgin Bet, Betway and 888sport each held a top price Betfair did not. Line-shopping across two or three sharp books captures most of the value.
Are these ATP betting sites legal in the UK?
All listed operators hold a UK Gambling Commission licence, with a legal minimum betting age of 18. UKGC regulation covers fund protection disclosure, GAMSTOP self-exclusion and dispute handling.
How we rank
Our United Kingdom ranking is computed, not negotiated. We sample live odds continuously across every tracked bookmaker and measure three things per operator: how often it holds the best available price, its average margin on core markets, and how many markets it actually prices per event. Those measurements drive the largest share of the score; licence status, payment coverage and payout latency fill in the rest. Commercial deals never move a position.